Work archive
Projects, writing, and analysis.
I keep the article and project archive here so it stays easy to scan while the homepage focuses on the visual story.
AI Voice Agents Part 1: The Story of Two Approaches
Breaking down modular and end-to-end voice AI architectures, and why the shape of the system matters.
Need for Speed: Why Website Performance Matters
A practical guide to measuring speed, understanding user experience impact, and improving site performance.
Analyze Traffic Data with GA4, BigQuery and Looker Studio
How to turn web and app events into usable answers about user behavior, devices, pages, and conversion.
FitBit Fitness Tracker Data Analysis for Bellabeat
A case-study notebook connecting health activity, sleep, and wellness data to business recommendations.
Are users just numbers?
A reflection on the human side of product data, measurement, and what can get lost in aggregate metrics.
Content that consumes us
An essay about digital content consumption, attention, and the systems that shape everyday behavior.
Adaptive and Smart Learning Assistant Concept
A product concept from the 2025 10MS AI Hackathon focused on adaptive learning and smarter content discovery.
Google Business Intelligence Professional Certification
Certification work covering BI concepts, data models, reporting, stakeholder questions, and dashboard development.