10 Minute School
Senior Business Intelligence Analyst
What do I do here at 10MS?
- Designed and maintained dynamic dashboards tracking key performance indicators (KPIs) across content, product, and marketing using advanced visualization tools such as Google Data (Looker) Studio, Tableau, Excel, Power BI, and PowerPoint, enabling stakeholders to make informed, strategic decisions.
- Monitored and analyzed website traffic trends through Google Analytics, Google Tag Manager, Mixpanel, Hotjar, and Clarity, contributing directly to optimizing user experience and driving engagement growth to over 2 million Monthly Active Users (MAU) on average in 2024.
- Developed actionable insights by tracking and visualizing product performance and sales metrics using Google BigQuery, Snowflake, and Metabase, leading to measurable improvements in product adoption and revenue.
- Led analytical operations for international research initiatives, including Teaching at the Right Level (TARL) methodologies utilizing Randomized Controlled Trials (RCT), in collaboration with Monash University Australia, effectively identifying critical user behavior patterns that aims to improve educational outcomes.
- Supported analytical strategies for the USAID-funded Higher Secondary Education Project (HSEP), in partnership with Chemonics International and Florida State University, leveraging data-driven insights to enhance educational quality and digital integration across 3,000 colleges in Bangladesh.
- Led automation and integration efforts managing over 3 million leads and potential buyers within the 10MS ecosystem, directly contributing to more than 50 million BDT in revenue for 2024 and significantly boosting conversion rates, while also reducing employee workload; saving approximately 1,200 manual work hours in 2024 through process efficiencies.
- Built and optimized data pipelines for capturing and analyzing user data from the English Centre initiative, providing strategic insights that accelerated the growth of offline channels to account for 10–20% of core business revenue in Q1 2025.
- Trained and mentored team members in best practices for data analytics and business intelligence, fostering a culture of continuous learning, enhanced analytical capabilities, and operational efficiency.
- Collaborated strategically with Unilever Bangladesh on the Horlicks Brain Games Olympiad, successfully integrating analytical processes and onboarding 30,000 new users.
- Conceptualized and prototyped innovative AI-driven product features, such as the Speaking AI Assistant and Adaptive Smart Learning AI Assistant, leveraging OpenAI and Gemini models during the 2025 10MS AI Hackathon, potentially addressing 31% of identified user requirements.
- Established robust delivery management logic to facilitate efficient and timely distribution of over 50,000 educational materials in early 2025.
- Enhanced and maintained reliable ETL pipelines, ensuring seamless data integration and integrity across enterprise data warehouses.
- Streamlined internal workflows and regularly conducted training sessions to promote data-driven decision-making, analytical skills, and enhanced productivity across teams.
- Developed the company's inaugural Data Governance Policy and product hypothesis testing protocols, ensuring high standards for data integrity, quality, and security.
- Provided internal stakeholders with in-depth analytical insights, supporting diverse business needs and contributing to informed strategic initiatives.
- Applied rigorous debugging and troubleshooting techniques to identify and resolve complex data or performance issues swiftly.
- Partnered closely with the Finance team on data analysis and presentations critical to securing successful seed funding rounds.
- Managed affiliation data and platform booking systems while actively monitoring and optimizing the performance of 10MS websites and mobile applications.
- Collaborated effectively with Product Management and User Research teams to align analytical strategies with user needs, improving overall product effectiveness and customer satisfaction.
