Hello

I'm Uttam Deb!

In the game of numbers, I'm navigating the labyrinth of data, charting courses through complexity, uncovering pathways to profit and productivity. 🌟

Senior Business Intelligence Analyst @ 10 Minute School

October 23, 2023

How to Analyze Web and App Traffic Data with Google Analytics 4, BigQuery and Looker Studio

Google Analytics 4 interface

If you have a website or an app, you probably want to know how your users are interacting with it. You can also set Key Performance Indicator (KPIs) for prioritizing data metrics. What pages are they visiting, what actions are they taking, what devices are they using, and how are they converting into customers? These are some of the questions that web and app analytics can help you answer. This is where Google Analytics 4 comes in.

February 3, 2023

FitBit Fitness Tracker Data Analysis for Bellabeat

FitBit Fitness Tracker Data Analysis for Bellabeat

Bellabeat is a high-tech company that manufactures health-focused smart products. It develops beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since...

January 7, 2023

Are users just numbers?

Are user just numbers?

While sharing my thoughts on a post, I recalled a wonderful realization that occurred a few months ago. There was a case where I was studying some numbers of a user within our...

January 1, 2023

Content that consumes us

Content that consumes us

We all watch tons of YouTube videos every day. Be it a video of a cat dancing or a “Know-How” video explaining what NFT actually is. We consume these ‘videos’. But...